We Helped Deeleeo Go From Broad Targeting to Breakout Growth
PMF Studio worked with Deeleeo, a same-day delivery startup that was growing but lacked clear understanding of its best customers. PMF Studio led an Ideal Customer Profile (ICP) discovery sprint, conducting interviews with existing customers and outbound experiments with prospects. This research revealed clear customer segments and patterns, which helped Deeleeo refine its focus, sharpen its messaging, and improve its sales efforts. As a result, Deeleeo realigned its go-to-market strategy, boosting sales efficiency and achieving about 300% revenue growth within one year.
300%
Revenue Increase in the first year
Challenge
Deeleeo was growing well —on track for $1.6M in annual revenue—but lacked clarity on who their best customers were.
Solution
PMF Studio led an Ideal Customer Profile (ICP) discovery sprint to refine focus, sharpen messaging, and boost efficiency in their sales efforts.
Through interviews with 15 existing customers and outbound experiments with 30 prospects, PMF Studio surfaced clear customer patterns and identified Deeleeo’s most promising segments.
“Those two activities were like lightbulb moments.” — Jackson Payne, Deeleeo Founder
Impact
Armed with messaging frameworks and clear prioritization tactics, Deeleeo quickly aligned its outreach and referral strategy to drive faster growth. The result? A sharper go-to-market engine and a tripling of revenue.