Case Studies
We Helped Deeleeo Go From Broad Targeting to Breakout Growth
Revenue Increase in the first year
PMF Studio worked with Deeleeo, a same-day delivery startup that was growing but lacked clear understanding of its best customers. PMF Studio led an Ideal Customer Profile (ICP) discovery sprint, conducting interviews with existing customers and outbound experiments with prospects. This research revealed clear customer segments and patterns, which helped Deeleeo refine its focus, sharpen its messaging, and improve its sales efforts. As a result, Deeleeo realigned its go-to-market strategy, boosting sales efficiency and achieving about 300% revenue growth within one year.
PayEvo Product Discovery & Prioritization
Product Ideas Validated
PMF Studio worked with PaymentEvolution (PayEvo), a leading Canadian cloud payroll provider, to validate over a dozen new revenue ideas. Through thousands of employee surveys and client interviews, PMF Studio identified which opportunities truly resonated with users—and which could hurt retention. The result? A focused suite of customer-aligned financial services including earned wage access and international remittances that deeply align with user demand and business goals.
Trusty Product Discovery: From Product Idea to Market-Aligned Purpose
Pre-seed Funding Secured
PMF Studio worked with Trusty founder Randy Frisch to transform a bold idea into a validated product direction. Through deep user research and strategic advisory, PMF Studio uncovered that users wanted a meaningful approach to legacy and self-expression. This insight shifted Trusty's vision from social flexing to human-first estate planning. The result? Trusty secured $1M in pre-seed funding and continues to scale on the foundation built during our engagement.
“Right away, we could tell where to spend time and energy. It just made everything more efficient. I’m a big believer that luck is when preparation meets opportunity. This work helped us be ready.”
"They didn't just tell us what to do. They showed up, worked alongside us, and helped us see what we were missing. Within weeks, our entire product strategy shifted."
Right away, we could tell where to spend time and energy. It just made everything more efficient. I'm a big believer that luck is when preparation meets opportunity. This work helped us be ready.
The research changed the trajectory of the product. It wasn't just about features - it changed the purpose.
We were able to get objective data and a positioning strategy that showed us a clear path forward. We're still going back to that research today. It redefined our product roadmap.
