Turn underperforming portfolio companies into success stories.
Some portfolio companies need more than capital and board guidance.
You've made the investment. You've brought strategic expertise. But when product fundamentals are misaligned: wrong market, unclear value prop, execution gaps—even the best-funded companies stall. We step in when expertise needs to become execution.
Stalled traction, unclear path forward
The team is working hard, but the product isn't gaining momentum. Metrics are flat or declining. The CEO knows something needs to change but doesn't have the senior product experience to diagnose what's actually broken.
Burning time you don't have
Every week brings emergency calls, troubleshooting sessions, and explaining the same challenges to the board. This wasn't supposed to be a full-time management role—but now it's pulling you away from sourcing and closing new deals.
No senior product leadership to execute the turn
The CEO is a great founder, but they're not a product expert. Hiring a Head of Product takes 4-6 months and costs $200K+. Meanwhile, every quarter of guessing burns runway you can't recover.
Deploy a battle-tested product team into portfolio companies that need a reset.
We're not consultants who deliver decks and disappear. We're senior product operators who embed with your portfolio company's team, diagnose what's actually broken, and execute the fix. You get clarity in 2 weeks and measurable progress within a quarter.
2-week diagnostic
We cut through the noise fast. Deep dive into product, customers, team, and go-to-market. You get a clear diagnosis of what's actually broken: PMF gaps, execution issues, or team misalignment. Answers, not theories.
90-day turnaround plan
A board-ready action plan with clear priorities, milestones, and resource requirements. Aligned with your investment thesis. Designed for the CEO to execute with confidence and for you to track progress.
Embedded execution
We don't hand off a plan and walk away. Our operators embed with the portfolio company team to drive results: shipping product, unblocking teams, building processes. Hands-on until the company stabilizes.
Flexible engagement
Start with a diagnostic to derisk the investment. Scale to fractional leadership or a full product pod as the situation requires. No long-term contracts. Capacity that matches the portfolio company's needs.
Our Process
Here's how we turn things around
The Audit
We go deep: product teardown, team interviews, customer feedback analysis, competitive positioning review. You get an honest, data-backed diagnosis of what's holding the company back—not what the team thinks the problem is.
Deliverable / Outcome
Clarity on the real problem and a roadmap for what comes next.
The Action Plan
We build a focused 90-day turnaround roadmap: clear priorities, realistic milestones, resource requirements. Everything aligned with your investment thesis and what the board needs to see.
Deliverable / Outcome
A plan the CEO can execute with confidence, and our support.
Execution Support
We don't hand off a deck and leave. We embed with the team as fractional product leaders—owning outcomes, unblocking progress, shipping results. Weekly visibility into what's actually happening.
Deliverable / Outcome
Real progress you can report to LPs with confidence.
Success Stories
Product Ideas Validated
Pre-seed Funding Secured
Revenue Increase in the first year
What makes PMF Studio different
We're not here to deliver PowerPoints and disappear. We embed with teams, own outcomes, and stay until the turnaround takes hold.
Senior operators, not consultants
Every operator we deploy has 10-15+ years leading product at scale. They've been in the founder's seat, navigated pivots, and built products that won. Real experience, not theoretical frameworks.
Speed to impact
We diagnose in 2 weeks, plan in 4 weeks, and start moving the needle within 60 days. While others are still scoping the project, we're already delivering results.
Hands-on execution
We don't hand off a plan and leave. We roll up our sleeves, embed with the team, and own the outcomes until the company is stable and on track.
Our Clients
“Right away, we could tell where to spend time and energy. It just made everything more efficient. I’m a big believer that luck is when preparation meets opportunity. This work helped us be ready.”
"They didn't just tell us what to do. They showed up, worked alongside us, and helped us see what we were missing. Within weeks, our entire product strategy shifted."
Right away, we could tell where to spend time and energy. It just made everything more efficient. I'm a big believer that luck is when preparation meets opportunity. This work helped us be ready.
We were able to get objective data and a positioning strategy that showed us a clear path forward. We're still going back to that research today. It redefined our product roadmap.
The research changed the trajectory of the product. It wasn't just about features - it changed the purpose.
