Services
Whether you need to validate your direction, align your strategy, optimize growth, or scale capacity—we bring 15+ years of product expertise to help you move faster and build better.
Product Discovery
Most products fail because they solve the wrong problem. We help you validate your direction with deep customer research, rapid prototyping, and evidence-based insights, in 2-3 weeks.
Comparable, competitor, and corpses research
Provisional persona creation workshop
In-depth 1:1 interviews with key target segments
Clickable prototypes and fake door tests to validate value propositions
Jobs to be Done working sessions
Outcomes
Actionable market and competitor research
Validated personas with clear motivations, decision-making processes, and pains
Validated feature set and UI/UX, ready for development
Quantitative and qualitative data to inform product roadmap
Product Strategy
A great product needs a clear strategy. We help you prioritize ruthlessly, optimize pricing and packaging, and define a roadmap that aligns with your market and business goals—so you build the right things in the right order.
Product vision workshop
Pricing & packaging optimization
Go-to-market and distribution strategy
MVP definition and roadmap prioritization
Product portfolio definition
Outcomes
Product strategy that is understood and bought in by your leadership team
Product pricing optimized for maximizing LTV
A go-to-market approach that is aligned with your target market
A clear path forward for 18-24 months
Product Growth
Growth doesn't happen by accident. We help you build systems that drive acquisition, activation, and retention—with analytics, experimentation frameworks, and optimization strategies that turn data into action.
Current stack audits across data aggregation, analysis, and action
North Star workshops
Analytics schema and tracking plan creation
Reporting and dashboard setup
A/B testing plan definition
Outcomes
A modern product stack
A strategy to optimize awareness, acquisition, activation, engagement, and retention
A product analytics setup that helps you understand the ROI of each feature
A playbook to continue data-driven decision making
Product Pods
Need capacity fast? We provide embedded teams of senior PMs, designers, and engineers who integrate with your team and own outcomes. Fractional or full-time, project-based or ongoing—we scale to fit your needs.
Fractional product leaders (part-time or full-time)
Full product pods (PM + Designer + Engineer)
Flexible engagement models (project-based or ongoing)
Specialized support: design, engineering, marketing, data
Outcomes
Senior capacity in 2 weeks without the hiring delay
Team members who embed and own outcomes, not just execute tasks
Flexibility to scale up or down as priorities shift
Knowledge transfer so your team is stronger when we leave
Simple, flexible, and focused on results
We structure our engagements to fit your needs and maximize impact. Whether you need a focused sprint or ongoing support, we start fast, deliver value quickly, and adjust as your priorities evolve.
Discovery Sprint
2-4 weeks
Short, focused engagements to validate direction, identify opportunities, or audit current state. Perfect for de-risking decisions before you commit significant resources.
Ideal for:
- Early-stage founders validating product direction
- VCs conducting due diligence on portfolio companies
- Executives evaluating new product opportunities
Project-Based
4-12 weeks
Defined scope and deliverables with clear outcomes. We work alongside your team to tackle specific challenges—from strategy definition to growth system setup.
Ideal for:
- Companies with a specific problem to solve
- Teams that need expert guidance for a defined initiative
- Organizations building internal capability
Embedded / Ongoing
3+ months
Fractional or full-time team members who integrate with your organization. We own outcomes, scale with your needs, and provide continuous support as you grow.
Ideal for:
- Growth-stage companies needing ongoing capacity
- Portfolio companies requiring operational support
- Teams scaling product organizations
“Right away, we could tell where to spend time and energy. It just made everything more efficient. I’m a big believer that luck is when preparation meets opportunity. This work helped us be ready.”
"They didn't just tell us what to do. They showed up, worked alongside us, and helped us see what we were missing. Within weeks, our entire product strategy shifted."
The research changed the trajectory of the product. It wasn't just about features - it changed the purpose.
Right away, we could tell where to spend time and energy. It just made everything more efficient. I'm a big believer that luck is when preparation meets opportunity. This work helped us be ready.
We were able to get objective data and a positioning strategy that showed us a clear path forward. We're still going back to that research today. It redefined our product roadmap.
Questions
Common questions about our approach and how we work with teams.
We can typically start within 2 weeks of signing the agreement. For urgent situations—like a struggling portfolio company or a critical product deadline—we can often begin even faster. We keep our team lean and senior, so we don't need long ramp-up periods.
Every engagement is led by senior practitioners with 10-15+ years of experience. You'll never get junior team members or offshore resources. We assemble the right team based on your needs: typically led by Oz or one of our senior partners, with additional specialists brought in as needed for design, engineering, or marketing.
We build flexibility into every engagement. For project-based work, we work in sprints and can adjust scope as you learn. For embedded/ongoing work, we can scale up, scale down, or shift focus as your priorities evolve. We're here to solve your problems not just execute a fixed plan.
No. We're committed to building your team's capability, not creating dependency. Every engagement includes knowledge transfer—documentation, training, and clear handoffs. Our goal is to leave your team stronger and more capable than when we started. Many clients bring us back for new challenges, but never because they can't operate without us.
We're based in Toronto and work primarily remotely with clients across North America. That said, we're flexible: for critical workshops, kickoffs, or strategy sessions, we can travel to you. Most of our clients find that remote collaboration with regular video check-ins works perfectly well and moves faster than traditional on-site consulting.
No. Discovery sprints and project-based work have defined timelines (2-12 weeks typically). For embedded/ongoing work, we typically work month-to-month or in quarterly commitments—not year-long contracts. We earn your business every month by delivering results. If something isn't working, we want to know and fix it, not trap you in a contract.
We define success metrics together at the start of every engagement—whether that's validated customer insights, a clear roadmap, improved conversion rates, or delivered capacity. We have regular check-ins to ensure we're on track. If something isn't working, we address it immediately. We've never had a client who wasn't satisfied with the outcomes, but if it happens, we'll make it right.
vs. Full-time hire: We start in 2 weeks instead of 4 months of recruiting. You get 15+ years of experience immediately, not someone who needs ramping.
vs. Big consulting firms: We're senior operators who execute, not junior analysts who make PowerPoints. We embed with your team, and we cost a fraction of McKinsey or Bain.
vs. Freelancers: We're a vetted team with a proven track record, not a hit-or-miss contractor. You get consistent quality and deep expertise across product, design, and engineering.