Find product-market fit faster without burning runway on the wrong thing.
Building a product is hard. Building the wrong product is devastating.
You've raised capital. You've built a team. You're shipping features. But in
the back of your mind, there's a question you can't shake: Are we solving
the right problem for the right customer? Because if you're not, every
sprint, every dollar, every board meeting is just delaying the reckoning.
Runway is ticking down
You have 18-24 months to prove traction. Every month spent building features customers don't want is capital you'll never recover, and a story you'll have to explain to investors.
Uncertainty about what to build
Customer interviews sound positive, but they're not converting. Your roadmap is full of ideas, but you're not sure which ones will actually move the business forward. You're making educated guesses, but they're still guesses.
Hiring feels premature and risky
You need senior product expertise, but hiring a Head of Product costs $150K+ and takes months. What if they're wrong? What if they don't fit? You can't afford another expensive mistake.
Get customer-validated direction in 3 weeks, not 6 months.
Through structured customer discovery and validation sprints, we help you identify the right problem to solve, prioritize what matters most, and validate your direction before you burn engineering months on the wrong features.
Deep customer discovery
In-depth customer interviews that uncover real problems, not surface-level feedback. We identify patterns, validate pain points, and find the customers most likely to buy.
Ruthless prioritization
We cut through the noise and prioritize features that matter. Using proven frameworks, we identify what will drive adoption, retention, and revenue, not just what sounds good.
Rapid validation
Test before you build. We use prototypes, landing pages, and fake door tests to validate demand before you commit engineering time. Fast learning, low risk, high confidence.
Sprint-based execution
We don't just hand off a plan. We stay embedded to execute in focused sprints, shipping, testing, and iterating based on real customer feedback until PMF takes hold.
From discovery to execution in focused sprints
Collaborative, fast-paced, and customer-driven. Here's how we work with
you to find product-market fit.
Discovery
We conduct 15-20 in-depth customer interviews to uncover real pain points, buying behaviors, and willingness to pay. You join every conversation—this is about learning together, not outsourcing discovery.
Deliverable
Raw customer insights and validated understanding of your target market.
Synthesis & Prioritization
We analyze interviews, identify patterns, and distill insights into validated personas and prioritized problems. Then we map your roadmap against customer evidence and business impact—identifying what drives value and cutting what doesn't.
Deliverable
Validated customer personas and a prioritized roadmap backed by evidence.
Validation
Test before you build. We use prototypes, landing pages, and experiments to validate demand with real users. Learn fast, pivot cheap, build with certainty.
Deliverable
Validated feature concepts and confidence in what to build first.
Execution
We stay embedded to execute in 2-week sprints. Shipping, testing, iterating based on customer feedback. Weekly progress updates, measurable momentum, clear accountability.
Deliverable
Shipped features, customer feedback loops, and continuous iteration toward PMF.
Success Stories
Product Ideas Validated
Pre-seed Funding Secured
Revenue Increase in the first year
Why founders choose PMF Studio
We're not here to give you frameworks. We're here to work alongside you and help you build what customers will actually pay for.
Senior operators, not junior teams
10-15+ years of product leadership per operator. We've been founders, scaled products, and lived through pivots. Real experience, not theories.
Faster than hiring full-time
Start in 2 weeks, not 4 months. Get senior product expertise without the recruiting cycle, salary commitments, or hiring risk.
Cheaper than building the wrong thing
Discovery sprints cost $25K-50K. Six months building the wrong product costs $300K+ in wasted engineering time. We help you avoid that.
No long-term commitment
Start with a discovery sprint. Scale to fractional leadership if needed. No long-term contracts, no forced commitments. Flexibility that matches your stage.
Our Clients
“Right away, we could tell where to spend time and energy. It just made everything more efficient. I’m a big believer that luck is when preparation meets opportunity. This work helped us be ready.”
"They didn't just tell us what to do. They showed up, worked alongside us, and helped us see what we were missing. Within weeks, our entire product strategy shifted."
Right away, we could tell where to spend time and energy. It just made everything more efficient. I'm a big believer that luck is when preparation meets opportunity. This work helped us be ready.
The research changed the trajectory of the product. It wasn't just about features - it changed the purpose.
We were able to get objective data and a positioning strategy that showed us a clear path forward. We're still going back to that research today. It redefined our product roadmap.
