PayEvo Product Discovery & Prioritization

PMF Studio worked with PaymentEvolution (PayEvo), a leading Canadian cloud payroll provider, to validate over a dozen new revenue ideas. Through thousands of employee surveys and client interviews, PMF Studio identified which opportunities truly resonated with users—and which could hurt retention. The result? A focused suite of customer-aligned financial services including earned wage access and international remittances that deeply align with user demand and business goals.

12+

Product Ideas Validated

Challenge

PaymentEvolution (PayEvo), a leading Canadian provider of cloud payroll and financial services for SMBs, had developed over a dozen promising new revenue ideas - but lacked clarity on which to pursue.

"I'd definitely recommend PMF Studio to anyone struggling to understand if they're building the right thing. It's easy to believe all your ideas are great, but PMF will find out if your customers agree. They really put in the legwork and critical thinking that we all wish we had time for, but never do." — Richard Switzer, Product Team Lead at PayEvo

Solution

PMF Studio led Product Discovery to validate opportunities, avoid costly distractions, and focus the team's product roadmap.

Through thousands of employee surveys and interviews with clients, PMF Studio was able to identify which ideas really resonated with users, and importantly, which high-potential services could actually alienate employers and hurt retention.

Impact

PMF Studio guided PayEvo to focus on earned wage access and international remittances for employees, opening new lines of revenue that deeply align with user demand and business goals. PMF Studio's research enabled rapid partner selection based on values like fee transparency and financial empowerment.