Trusty Product Discovery: From Product Idea to Market-Aligned Purpose

PMF Studio worked with Trusty founder Randy Frisch to transform a bold idea into a validated product direction. Through deep user research and strategic advisory, PMF Studio uncovered that users wanted a meaningful approach to legacy and self-expression. This insight shifted Trusty's vision from social flexing to human-first estate planning. The result? Trusty secured $1M in pre-seed funding and continues to scale on the foundation built during our engagement.

$1M

Pre-seed Funding Secured

Challenge

When Randy Frisch (cofounder of Uberflip) began building Trusty, he had a bold idea but needed help to test assumptions, validate direction, and move fast with clarity.

"I was looking for someone I could trust to help me shape the direction of the business and the product. That's the role PMF Studio played." — Randy Frisch

Solution

PMF Studio led a Product Discovery engagement focused on crystallizing market opportunities, deep user research, and strategic advisory.

Through user interviews, PMF Studio uncovered that users were looking for a more meaningful approach to legacy and self-expression than how social media is currently being used. That shifted the product vision from social flexing to human-first estate planning, with features like personal video messages for loved ones.

Beyond research, PMF helped recruit key design and engineering partners and kept the work structured and fast-paced.

Impact

Today, Trusty continues to evolve and scale, referencing back to many foundational decisions made during our Product Discovery engagement.